So I have been getting a lot of questions about how to prevent copyright infringement, or someone just duplicating your content for their benefit. While there is no concrete way to prevent anyone from copying your site’s content, there is a way to make sure that you are the first one that publishes it.
Now we mentioned before that the content you have on your site should be 100% original. And more importantly, is should be 100% related to your title and meta tags. And when you put these two together, you will have content that is perfect for search engines spiders to crawl. But as time moves on, products and services change and updates become more vital. Let’s face it, a if Google makes an average of 3 updates a day to it’s algorithm, then you know that it relies on the most current and factual information out there (if the didn’t, then they wouldn’t be the leading search engine for all queries).
So, here is the path we all should be walking
- Read through your website at least once a month (for those with thousands of pages of content, read through your highlighted topics, or category topics). Make sure that if there are any updates to information, you change it. Search spiders will recognize changes to existing content, thus know that it has been updated.
- If you feel the existing content is just TOO good to update, or you are worried that you may take away from the content, add pages of content. This will build your website outward, and tell search engines that you are a growing and emerging site.
- Read into blogs and forums on your niche. This in no way is copying content, but educate yourself on what everyone else knows. Unless you are an authority on your niche (if so, then you should be sharing your findings and research to continue to build yourself as an authority), then take the information you find and build on your content, or update it if needed.
- Continue to have your content read naturally. If you are good at it, then you should not have any worries on your content being duplicate. No two people speak EXACTLY the same, and this too is true with writing content.
Also, make sure you check on the cached dates of your site. You can find it in most search engines under your meta description where your site is listed. This will give you a good idea of how often and when the search spiders last visited. It will also give you a snapshot of what the search spider saw when they came across your site. You can then find out if the new or updated content was present or not. But the most important thing to remember is, the more often you update or add new content to your site, the more likely search engine spiders will be coming by to evaluate your site.